EFEK KEPERCAYAAN DAN LABEL HALAL TERHADAP MINAT BELI
DOI:
https://doi.org/10.33143/jhtm.v11i1.4788Keywords:
Kepercayaan, Label Halal, Minat BeliAbstract
Kepercayaan dan Label Halal memiliki peran penting dalam meningkatkan minat beli konsumen terhadap produk makanan seperti dendeng Aceh, khususnya di Kota Banda Aceh. Penelitian ini bertujuan untuk mengetahui seberapa besar kepercayaan kepada produsen dan label halal berpengaruh terhadap minat beli dendeng Aceh Gunung Seulawah di Kota Banda Aceh. Jumlah sampel penelitian ini sebanyak 95 responden dan data penelitian dikumpulkan melalui kuesioner dan studi dokumentasi. Analisis data ini merupakan analisis kuantitatif, yaitu analisis data yang dinyatakan dalam bentuk angka atau data kuantitatif. Pengujian hipotesis menggunakan analisis regresi linier berganda, pengujian uji F dan uji t dilakukan untuk mengetahui secara simultan dan secara parsial pengaruh variabel independen (bebas) terhadap variabel dependen (terikat) pada tingkat kepercayaan 95% (? = 0,05). Hasil penelitian berdasarkan uji simultan menunjukan bahwa variabel Kepercayaan Kepada Produsen dan Label Halal berpengaruh terhadap Minat Beli Dendeng Aceh Gunung Seulawah di Kota Banda Aceh. Sedangkan secara parsial variabel Kepercayaan Kepada Produsen berpengaruh terhadap Minat Beli Dendeng Aceh Gunung Seulawah di Kota Banda Aceh. Label Halal berpengaruh terhadap Minat Beli Dendeng Aceh Gunung Seulawah di Kota Banda Aceh.
Kata Kunci: Kepercayaan, Label Halal, Minat Beli
References
Apriyantono, A. (2015), Prinsip-prinsip haram dan halal, diunduh dari www. Pusat halal.com.
Badan Penyelenggara Jaminan Produk Halal. (2023). Tentang BPJPH. Badan Penyelenggara Jaminan Produk Halal. https://bpjph.halal.go.id/detail/tentang-bpjph. Jakarta.
C. Mowen, John. Michael Minor. (2002). Perilaku Konsumen. Jakarta: Erlangga
Durianto, D. (2013). Manajemen Pemasaran. Yogyakarta: Andi Offset.
Firdayanti, R. (2012). Persepsi Risiko Melakukan E-commerce dengan Kepercayaan Konsumen Dalam Membeli Produk Fashion Online. Journal of Social and Industrial Psychology. Vol. 1. No. 1 (1 – 7)
Haris, Iyush Akhmad. (2016). Pengaruh Kepercayaan Konsumen Terhadap Minat Beli Produk Pakaian Secara Online. Journal of Social Science and Business. Volume 2, Number 3.
Indika, D., & Jovita, C. (2017). Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen. Jurnal Bisnis Terapan.
Kotler dan Keller. (2012), Manajemen Pemasaran, Edisi 12. Jakarta : Erlangga.
Lisnawati, L., Fitriliana, F., Suri, M. and Rosdiana, E., (2024). Pengaruh Kualitas Informasi dan Kepercayaan terhadap Keputusan Pembelian Online di Marketplace. Journal of Economic Science (JECS), 10(1), pp.1-12.
Lubis, R., & Yafiz, M. (2023). Analisis Penggunaan Labelisasi Halal pada Produk Minuman Mixue dalam Meningkatkan Kepercayaan Konsumen Muslim di Kota Medan. Jurnal Al-Buhuts, Volume 19(1), 547–565.
Lusiah. (2018). Loyalitas Pelanggan Berdasarkan Hasil Penelitian Pada Mahasiswa Universitas Swasta di Kota Medan. Yogyakarta: Deepublish.
Rahima, P. (2018). Pengaruh Celebrity Endorser di Media Sosial Instagram dalam Promosi Produk Hijab terhadap Minat Beli Konsumen, uin-malanh.ac.id.
Sahnan, M., Ismail, N., & Al-Ayyubi, S. (2023). Analisis Prinsip Konsumsi Islam Terhadap Perilaku Konsumen Dalam Berbelanja Online Shop. Jurnal Syarikah 9 (2): 278 – 288.
Sanusi, A. (2017). Metodologi Penelitian Bisnis. Jakarta:Salemba empat.
Spears, N. and Singh, S.N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, Vol. 26 No. 2, pp. 53-66.
Sugiyono. (2018). Metode Penelitian dan Pengembangan: Research dan Development. Bandung: Alfabeta
Sumadi. (2016). Kepercayaan Kepada Penjual Dan Label Halal Terhadap Minat Beli Daging Halal. Jurnal Program Studi Manajemen Fakultas Ekonomi Universitas Islam Indonesia Yogyakarta, Vol. 1, No. 2
Downloads
Published
Issue
Section
License
I. ORIGINALITY, AUTHORSHIP, AND COPYRIGHT
The manuscripts submitted for publication must be research works written in English that have not been previously published and  are not being considered for publication elsewhere. All the authors must have agreed to the submission and to the order of their names on the title page. They must also have agreed that the corresponding author may act on their behalf throughout the editorial review and publication process. The corresponding author is responsible for obtaining such agreement.
Requests for changes in authorship (order of listing or addition or deletion of names) after submission should be accompanied by signed statements of agreement from all the parties involved. To maintain and protect the publisher‘s ownership and rights and to protect the original authors from misappropriations of their published work, author(s) are required to sign a Journal Publishing Agreement and send it to the editorial office (jhtm@uui.ac.id).
II. PERMISSION
The author is responsible for acquiring the permission(s) to reproduce any copyrighted figures, tables, data, or text that are being used in the submitted paper. Authors should note that text quotations of more than 250 words from a published or copyrighted work will require grant of permission from the original publisher to reprint. The written permission letter(s) must be submitted together with the manuscript.
III. EDITORIAL REVIEW AND REVISION
All papers will be critically read by at least two anonymous reviewers, selected for their competence in the subject area of the paper. Acceptance of the paper will depend upon its scientific merit and suitability for the journal. A paper may be accepted in its original form or subject to revision.
The reviewers' (and editor's) suggestions will be conveyed to the author, who will then have an opportunity to revise the paper. A manuscript returned to an author for revision can be held for a maximum of eight weeks.
The accepted paper will be edited by native English speakers. The cost of language editing service is currently free.
IV. PROOFS
Galley proofs (PDF format) for an accepted article will be sent by e-mail to the corresponding author for copyediting corrections. The core content of an article cannot be changed at this time. It is the author's responsibility to check the entire manuscript, including tables, figure legends, and cited reference numbers, not just the items queried. The proofs should be corrected and mailed to the editorial office within 48 hours of receipt in order to expedite publication. Only one set of corrections will be accepted. In other words, it is important to ensure that all of your corrections are sent to us in one communication.
V. Â REPRINTS
Five free reprint copies of the published article will be shipped to the corresponding authors in Indonesia only, approximately two weeks after the issue is printed. Authors, including overseas authors, who wish to purchase reprints, are required to complete the Reprint Order Form, which will be sent with the galley proofs to corresponding authors. This form must be returned together with the corrected galley proofs.
