HUBUNGAN KEPERCAYAAN DIRI TERHADAP INTESITAS PENGGUNAAN MEDIA SOSIAL PADA MAHASISWA PRODI S-1 FARMASI UNIVERSITAS UBUDIYAH INDONESIA
DOI:
https://doi.org/10.33143/jhtm.v3i2.1436Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan diri terhadap intensitas penggunaan media sosial. Subyek dalam penelitian ini adalah mahasiswa program studi S-1 Farmasi Fakultas Ilmu Kesehatan Universitas Ubudiyah Indonesia berjumlah 173 yang berusia 12-15 tahun dan memiliki akun media sosial. Peneliti berhipotesis bahwa kepercayaan diri berpengaruh terhadap intensitas penggunaan media sosial pada mahasiswa. Alat pengumpulan data yang digunakan adalah skala kepercayaan diri dengan skala intensitas penggunaan media sosial yang disusun dengan teknik Likert. Skala kepercayaan diri memiliki koefisien reliabilitas Alpha Cronbach (a) sebesar 0,879 dan skala intensitas penggunaan media sosial memiliki koefisien reliabilitas Alpha Cronbach (a) sebesar 0,837. Analisis data menggunakan uji regresi linear sederhana karena hanya menguji satu variabel bebas dan satu variabel terikat. Hasil dari penelitian ini menunjukkan bahwa nilai R square = 0,003 (F =0,434 dan t = 0,659) dengan nilai signifikansi sebesar 0,511. Hal tersebut membuktikan bahwakepercayaan diri tidak berpengaruh terhadap intensitas penggunaan media sosial.
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Kata Kunci        : Kepercayaan diri, intensitas penggunaan media sosial
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