STRATEGI PENGEMBANGAN USAHA NELAYAN KELURAHAN RUA KECAMATAN PULAU TERNATE
DOI:
https://doi.org/10.33143/jecs.v10i1.4105Abstract
Tujuan penelitian ini adalah Untuk mengetahui bagaimana strategi pengembangan usaha nelayan di kelurahan Rua kota Ternate, jumlah sampel dalam penelitian ini adalah 60 responden dan alat uji yang digunakan dalam penelitian ini menggunakan analisis SWOT. Hasil penelitian menunjukan Pengujian ini dilakukan dengan menggunakan penguji analisis SWOT Pengujian ini dilakukan untuk mencari tahu kekuatan, kelemahan, ancaman, dan peluang dari usaha nelayan di kelurahan Rua Kota Ternate yang nantinya menjadi perhatian pengembagan terhadap usaha nelayan di kelurahan Rua Kota Ternate Dalam penelitian ini yang diajukan untuk mencaritahu kekuatan, kelemahan, peluang, dan acaman untuk menentukan strategi pengembangannya. Dan berdasarkan hasil analisis melalui analisis SWOT ini maka kebijakan pengembangan nelayan di kelurahan Rua kota ternate adalah : 1). Harus adanya kerjasama dalam istri nelayan dalam mengelolah hasil tangkap sehingga harga yang di jual lebih mahal 2). Mengikuti pelatihan-pelatihan yang terkait agar adanya kreatifitas dalam mengelolah hasil tangkap. 3). Meningkatkan kualitas dan kuantitas sumber daya manusia (SDM) agar pengelola usaha nelayan lebih optimal. 4). Meningkatkan perbaikan program pengembangan usaha dalam melakukan olahan hasil tangkap dengan mengikuti era globalisasi sehingga siap untuk menghadapi persaingan antar pesaing.
Kata Kunci : Usaha Nelayan, Analisis Swot, Kota Ternate
The purpose of this study is to find out how the strategy of developing fishermen's businesses in the Rua sub-district of Ternate city, the number of samples in this study is 60 respondents and the test equipment used in this study uses SWOT analysis. The results showed that this test was carried out using a SWOT analysis tester This test was carried out to find out the strengths, weaknesses, threats, and opportunities of fishermen's businesses in Rua Ternate City sub-district which later became the attention of development of fishermen's businesses in Rua Ternate City sub-district In this study submitted to find out the strengths, weaknesses, opportunities, and threats to determine the development strategy. And based on the results of the analysis through this SWOT analysis, the policy of developing fishermen in the Rua sub-district of Ternate city is: 1). There must be cooperation in the fisherman's wife in managing the catch so that the price sold is more expensive 2). Attend related trainings so that there is creativity in managing catches. 3). Improve the quality and quantity of human resources (HR) so that fishermen business managers are more optimal. 4). Increase the improvement of business development programs in processing catches by following the era of globalization so that they are ready to face competition between competitors.
Keywords : Fisherman's Business, Swot Analysis, Ternate City
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