PENGARUH KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLACE
DOI:
https://doi.org/10.33143/jecs.v10i1.3989Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi dan kepercayaan terhadap keputusan pembelian online di marketplace pada masyarakat kota Banda Aceh. Jumlah sampel penelitian ini sebanyak 96 responden. Metode penelitian dalam penelitian ini adalah metode kuantitatif. Data penelitian dikumpulkan melalui kuesioner, dan studi dokumentasi. Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F dan uji t dimaksud untuk mengetahui secara simultan dan parsial pengaruh variabel independen terhadap variabel dependen pada tingkat kepercayaan 95% (α = 0,05). Objek penelitian adalah kualitas informasi dan kepercayaan terhadap keputusan pembelian online di marketplace pada masyarakat kota Banda Aceh. Hasil penelitian berdasarkan uji simultan menunjukkan bahwa variabel kualitas informasi berpengaruh signifikan terhadap keputusan pembelian online di marketplace pada masyarakat kota Banda Aceh dan variabel kepercayaan berpengaruh signifikan terhadap keputusan pembelian online di marketplace pada masyarakat kota Banda Aceh.
Kata Kunci: Kualitas informasi, kepercayaan, keputusan pembelian
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This research aims to determine the influence of information quality and trust on online purchasing decisions in the marketplace among the people of Banda Aceh. The total sample for this research was 96 respondents. The research method in this research is a quantitative method. Research data was collected through questionnaires and documentation studies. Hypothesis testing uses multiple linear regression analysis, F test and t test to determine simultaneously and partially the influence of the independent variable on the dependent variable at a confidence level of 95% (α = 0.05). The object of the research is the quality of information and trust in online purchasing decisions in the marketplace among the people of Banda Aceh. The results of research based on simultaneous tests show that the information quality variable has a significant influence on online purchasing decisions in the marketplace in the people of Banda Aceh city and the trust variable has a significant influence on online purchasing decisions in the marketplace in the people of the city of Banda Aceh.
Keywords: Information Quality, Trust, Purchase Decision
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