PERANCANGAN APLIKASI AUGMENTED REALITY BERBASIS ANDROID UNTUK MENINGKATKAN PENGALAMAN PEMBELIAN LAPTOP DI PT LENSAKOM METADATA INDONESIA

Authors

  • Zuhar Musliyana Universitas Ubudiyah Indonesia
  • Al Mundziriy
  • Desita Ria Yusian TB
  • Putri Serianti

DOI:

https://doi.org/10.33143/jics.v11i2.5643

Keywords:

Augmented Reality, Android, Unity 3D, Vuforia, 3D Model, PT Lensakom MetaData Indonesia

Abstract

Abstrak — Perkembangan teknologi informasi mendorong lahirnya inovasi baru dalam strategi pemasaran, khususnya pada sektor penjualan produk elektronik seperti laptop. PT Lensakom MetaData Indonesia menghadapi kendala dalam memberikan pengalaman pembelian yang informatif karena pelanggan tidak dapat melihat bentuk dan ukuran produk secara langsung tanpa berkunjung ke toko. Penelitian ini bertujuan untuk merancang aplikasi Augmented Reality (AR) berbasis Android yang mampu menampilkan model tiga dimensi (3D) laptop secara interaktif, sehingga pelanggan dapat memvisualisasikan produk dalam lingkungan nyata. Metode pengembangan sistem yang digunakan adalah Waterfall, yang meliputi tahapan analisis kebutuhan, perancangan sistem menggunakan Unified Modeling Language (UML), pembuatan model 3D menggunakan Blender, implementasi aplikasi dengan Unity 3D dan Vuforia, serta pengelolaan data produk melalui Firebase. Pengujian aplikasi dilakukan menggunakan metode Black Box Testing untuk memastikan seluruh fungsi berjalan sesuai dengan kebutuhan sistem. Hasil penelitian menunjukkan bahwa aplikasi AR yang dikembangkan mampu menampilkan visualisasi laptop secara realistis, menyajikan informasi spesifikasi produk secara terstruktur, serta membantu pelanggan dalam membandingkan produk. Dengan demikian, aplikasi ini terbukti dapat meningkatkan pengalaman pembelian secara signifikan dengan memberikan pemahaman visual yang lebih jelas serta mendukung pengambilan keputusan pembelian yang lebih tepat bagi pelanggan PT Lensakom MetaData Indonesia. Kata kunci: Augmented Reality, Android, Unity 3D, Vuforia, Model 3D, PT Lensakom MetaData Indonesia Abstract — The rapid development of information technology has driven the emergence of new innovations in marketing strategies, particularly in the electronic product sales sector such as laptops. PT Lensakom MetaData Indonesia faces challenges in providing an informative purchasing experience because customers cannot directly view the shape and size of products without visiting the physical store. This study aims to design an Android-based Augmented Reality (AR) application capable of displaying interactive three-dimensional (3D) laptop models, enabling customers to visualize products within a real-world environment. The system development method employed is the Waterfall model, which includes requirement analysis, system design using Unified Modeling Language (UML), 3D model creation using Blender, application implementation with Unity 3D and Vuforia, and product data management through Firebase. Application testing was conducted using the Black Box Testing method to ensure that all functionalities operate according to system requirements. The results indicate that the developed AR application can present realistic laptop visualizations, provide structured product specification information, and assist customers in comparing products. Therefore, this application significantly enhances the purchasing experience by offering clearer visual understanding and supporting more accurate purchasing decisions for customers of PT Lensakom MetaData Indonesia. Keywords: Augmented Reality, Android, Unity 3D, Vuforia, 3D Model, PT Lensakom MetaData Indonesia

Author Biography

  • Zuhar Musliyana, Universitas Ubudiyah Indonesia
    Putri Serianti4

References

V. S. Wijaya and E. H. Susanto, “Efektivitas Pelayanan E-Commerce Shopee sebagai Upaya Menciptakan Kepuasan Konsumen Berbelanja Online,” Prologia, vol. 6, no. 1, 2022, doi: 10.24912/pr.v6i1.10269.

Sartika, Anung Rachman, and Asmoro Nurhadi Panindias, “Pemanfaatan AugmentedReality(AR) sebagai Media Promosi Iklan Produk Susu Kedelai Berbasis Filter Instagram,” Journal of Computer Science and Visual Communication Design, vol. 6, no. 2, 2021, doi: 10.55732/jikdiskomvis.v6i2.512.

Zuhar Musliyana, “PERANCANGAN SISTEM INFORMASI MANAJEMEN KURSUS PADA LENSAKOM METADATA INDONESIA MENGGUNAKAN FRAMEWORK CODEIGNITER,” JOURNAL OF INFORMATICS AND COMPUTER SCIENCE, vol. 11, no. 1, 2025.

L. Rezaldi, M. A. Nugroho, and P. D. W. Anggoro, “IMPLEMENTASI VUFORIA PADA APLIKASI AUGMENTED-REALITY PEMBELAJARAN SISTEM TATA SURYA,” JuTI “Jurnal Teknologi Informasi,” vol. 1, no. 2, 2023, doi: 10.26798/juti.v1i2.805.

A. N. Imamah, J. Prihatin, and P. Pujiastuti, “… BUKU AJAR DIGITAL SISTEM EKSKRESI BERBASIS BRAIN-BASED LEARNING DILENGKAPI DENGAN AUGMENTED REALITY DAN COUPLE CARD DALAM …,” saintifika, 2022.

B. Arifitama, A. Syahputra, and K. B. Y. Bintoro, “Analisis Perbandingan Efektifitas Metode Marker dan Markerless Tracking pada Objek Augmented Reality,” JURNAL INTEGRASI, vol. 14, no. 1, 2022, doi: 10.30871/ji.v14i1.3985.

K. Prayitno, Sunardi, and H. Yuliansyah, “Implementasi Markerless Location-Based Untuk Aplikasi Augmented Reality Berbasis Android,” Jurnal Teknologi Informasi dan Ilmu Komputer, vol. 12, no. 1, 2025, doi: 10.25126/jtiik.2025129193.

C. Kaewrat and Y. Punsawad, “Utilizing augmented reality technology for teaching fundamentals of the human brain and EEG electrode placement,” International Journal on Smart Sensing and Intelligent Systems, vol. 15, no. 1, 2022, doi: 10.2478/ijssis-2022-0005.

J. Simon, “Augmented Reality Application Development using Unity and Vuforia,” Interdisciplinary Description of Complex Systems, vol. 21, no. 1, 2023, doi: 10.7906/indecs.21.1.6.

D. Sirse and B. Gadgay, “An Augmented Reality framework for Distributed Graphical Simultaneous Localization and Mapping (SLAM),” International Journal of Intelligent Systems and Applications in Engineering, vol. 11, no. 4s, 2023.

Y. A. Sekhavat and M. S. Namani, “Projection-based AR: Effective visual feedback in gait rehabilitation,” IEEE Trans Hum Mach Syst, vol. 48, no. 6, 2018, doi: 10.1109/THMS.2018.2860579.

X. Huang et al., “Augmented Reality Surgical Navigation in Minimally Invasive Spine Surgery: A Preclinical Study,” Bioengineering, vol. 10, no. 9, 2023, doi: 10.3390/bioengineering10091094.

D. Tresnawati and I. M. Albani, “Pengenalan Komponen Komputer Menggunakan Teknologi Augmented Reality,” Jurnal Algoritma, vol. 17, no. 2, 2021, doi: 10.33364/algoritma/v.17-2.547.

Cover Oktober 2025

Downloads

Published

2025-10-27

Issue

Vol. 11 No. 2 (2025): OKTOBER 2025

Section

Articles

License

COPYRIGHT TRANSFER FORM

The copyright to this article is transferred to Universitas Ubudiyah Indonesia (UUI) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UUI. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.

We declare that:

  1. This paper has not been published in the same form elsewhere.
  2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
  3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.

Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UUI. The copyright transfer covers the right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature. The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.

Retained Rights/Terms and Conditions

  1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the work.
  2. Authors may reproduce or authorize others to reproduce the work or derivative works for the author’s personal use or for company use, provided that the source and the UUI copyright notice are indicated, the copies are not used in any way that implies UUI endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
  3. Although authors are permitted to re-use all or portions of the work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.